• Project executed from September to November 2007 CIDESMA in partnership with the SAC CHOOSE Consultant and funded by COPEME, PROPOLI SWISSCONTAC and within the framework of the implementation of Micro Enterprise Development. . The Project goal is to raise sales of traders in the Special Services Cooperative MAYDAY, by increasing its competitiveness and increase the number of customers.
• With this action we hope to obtain the following results:
- Participating retailers will reduce their costs for competitive price.
- Participating retailers will develop appropriate skills for development of promotional campaigns.
- Participating retailers will properly handle the presentation of his business premises.
• The micro project is expected to benefit directly to 66 traders and indirectly to the 330 members of their families (an estimated 5 people per family).
• The Market May 1, has a captive audience diversified or current customers, these customers are mainly people who live in neighborhoods close to the market May 1, economic status are middle and low, so the Most guide their purchases based on prices of goods and services (which also affects the traders to raise prices reduction strategies for the promotion of their products), the nature of selling their products to retail customers are very different between men and women, youth, adults and seniors.
· The products most in demand are the bread take from those who find groceries, vegetables, fruits, meat, etc. The cost of the basket daily market customers new year ranges from S /. 20.00 S /. 30.00 soles. The frequency of these customers purchase a daily basis, where the bulk purchase is performed on weekends (Saturdays and Sundays).
• These same customers are every day diminishing in number and volume of purchase, because on one hand to the poor care they receive from the merchants themselves, attention in small places, dirty, disorganized and poor quality of products and on the other hand the presence of direct competitors located nearby (Mercado San Juan model, the left and the biggest market on the right side) and the opening of new shops much more attractive, clean and tidy, with promotions and offers (Metro Supermarket, Supermarket Eco Store Tottus).
. The project aims through the implementation of promotional campaigns to strengthen the following target markets:
a) current customers who try to retain
b) Potential customers, who are trying to attract and
c ) lost customers, which we try to recover.
. The results achieved to improve their income levels, reduce the disinterest in the business, reduce informality. At the same time improve customer satisfaction
clienteTALLERES OF DAYS
clienteTALLERES OF DAYS
housekeeping:
FIRST PROMOTIONAL CAMPAIGNS:
SECOND PROMOTIONAL CAMPAIGNS: 
