Cativation Plate Replacements

PROJECT: "Improving Competitiveness for Increased Sales in the New Year Market Comas"

This project is executed by the Consortium CIDESMA and PROSOLINT SAC, is funded by the Consortium of Private Organizations to Promote Development of Small and Micro Enterprise - COPEME, the Mind, The EU and PROPOLI .

• The Project goal is to raise sales of the merchants of the Association of Workers New Year Market street, by increasing its competitiveness and increase the number of customers.
• With this intervention we hope to obtain the following results:

1 - Participating retailers will reduce their costs to get more competitive price.
2 - Participating retailers will develop appropriate skills for development of promotional campaigns.
3 - Participating retailers will properly handle the presentation of his business premises.
• The micro project is expected to benefit directly to 66 traders and indirectly to the 330 members of their families (an estimated 5 people per family).
Year • The Market New has a captive audience or current clients, these clients are mainly people who live in neighborhoods near the New Year market, are of low economic status and lower-middle, so that direct purchases on the low prices products and services, the nature of selling products to retail customers are very different between men and women, youth, adults and seniors.
· The products most in demand are the bread take from those who find groceries, vegetables, fruits, meat, etc. The cost of the basket daily market customers new year ranges from S /. 15.00 S /. 20.00 soles. The frequency purchase of these clients is daily, where the bulk of purchasing is conducted on weekends (Saturdays and Sundays).
• These same customers are every day diminishing in number and volume of purchase, because on one hand to the poor care they receive from the merchants themselves, attention in small places, dirty and messy and poor quality of products and On the other hand to open new shops much more attractive, clean and tidy, with promotions and offers.
• The project aims through the implementation of promotional campaigns to strengthen the following target markets: a) current customers who try to retain, b) Potential customers, who are trying to attract and c) lost customers, which results achieved recuperar.Los try to improve their income levels, reduce the loss of interest in business, reduce informality. At the same time improve customer satisfaction.

PHOTOS:

Training and Consulting: